Built for Patients.
Trusted by Professionals.
Best Botanicals is redefining medical cannabis in the UK through premium quality, responsible education and a compliant, patient-first approach.
A brand born from purpose.
Best Botanicals was not created to follow a trend. It was built from lived experience, advocacy and the fight for patient access in the UK.
Robin Emerson played a central role in helping change the conversation around medical cannabis through his daughter Jorja's story, helping raise awareness, challenge outdated perceptions and support the campaign that changed UK law.
From patients and clinicians to regulation and supply, Best Botanicals is built on genuine experience, not marketing.
A different kind of medical cannabis brand.
Four principles that shape every decision we make — from supply and standards to the way we speak with patients and partners.
Patient First
We believe medical cannabis communication should feel respectful, clear and stigma-free.
Quality Obsessed
Everything starts with trusted supply, consistency and premium standards.
Compliance Built In
We are building responsibly from day one — not retrofitting professionalism later.
Education Led
Better patient understanding creates better outcomes and greater trust.
Built for clinical confidence.
Best Botanicals is designed to support healthcare professionals through responsible communication, compliant partnerships and quality-focused supply.
We understand the importance of consistency, education, compliance and patient trust. Our goal is to help normalise medical cannabis through professionalism — not hype.
- iProfessional education support
- iiQuality-focused supply partnerships
- iiiResponsible patient communication
- ivCompliance-first brand strategy
- vLong-term infrastructure vision
Best by Nature.
Hosted by Calum Best and Robin Emerson, Best by Nature is an honest, modern conversation about health, nature, wellbeing and human performance, and the people changing medicine.
- health and human performance
- nature and wellbeing
- the science of living well
- the people changing medicine
- honest conversation and myth-busting
It brings together founders, clinicians, scientists and athletes to explore how we live well.
Medical cannabis is one thread in a much wider conversation, not the whole show.
Open, honest, modern
Wide-ranging conversations on health, nature, wellbeing and human performance.
Calum Best
Bringing mainstream reach and cultural influence to conversations about health, nature and modern living.
Robin Emerson
Lived experience and industry insight, exploring how we improve health, access and outcomes.
Built beyond branding.
Best Botanicals is being developed with long-term infrastructure thinking at its core. From compliant supply partnerships to operational quality systems, the goal is to help build a stronger future for medical cannabis access in the UK.
This is not about chasing trends. It is about creating a respected and sustainable platform patients and professionals can trust.
The future of medical cannabis needs better brands.
More Than a Brand.
A Purpose.
Best Botanicals exists because access matters. A company built on lived experience, advocacy, and the belief that patients should always come first.
Built from lived experience,
not marketing.
Medical cannabis was legalised in the UK to help patients who had exhausted conventional treatment options. It was a movement built on compassion, advocacy, and the belief that people should have access to the medicines they need.
At the heart of that movement was Jorja Emerson, whose story helped change the law and opened the door for thousands of patients across the country.
Does this improve access, understanding, and outcomes for patients? If the answer is no, we don't do it.
The industry has grown.
But has it grown up?
As the market has grown, so too has the focus on products, competition, and commercial opportunity. While growth is important, we believe the industry risks losing sight of the reason it exists in the first place: patients.
That's where Best Botanicals is different. We are building a company that puts purpose before trends and long-term trust before short-term gains.
Bringing the conversation back to patients.
Medical cannabis remains misunderstood by much of the public, despite the growing number of patients whose lives have been improved by treatment.
We believe education is just as important as access. That's why we are committed to helping healthcare professionals, policymakers, patients, and the wider public better understand the role medical cannabis can play in modern healthcare.
By sharing knowledge, supporting evidence-based conversations, and challenging outdated perceptions, we aim to help normalise medical cannabis as a legitimate treatment option — not a controversial topic.
Building a better future for medical cannabis in the UK.
Our mission is not simply to supply products. It is to help build a stronger, more trusted medical cannabis ecosystem — one where patients have reliable access, healthcare professionals can prescribe with confidence, and the industry grows responsibly.
Because this was never just about medical cannabis. It was always about giving people access to a better quality of life.
Listen more.
Promise less.
Deliver consistently.
We believe the future of medical cannabis belongs to companies that listen more, promise less, and deliver consistently. The industry doesn't need more noise. It needs better standards.
Five principles. One purpose.
That's why we've built Best Botanicals around these commitments.
Patient-Led
Every decision starts with the patient. Not trends. Not hype. Not short-term opportunities. We focus on helping patients access reliable products that support continuity of care and better treatment outcomes.
Quality Obsessed
Quality isn't a marketing slogan — it's a responsibility. From cultivation to patient delivery, we partner with trusted EU-GMP suppliers and maintain rigorous standards because patients deserve products they can trust every time.
Compliance Built In
Compliance isn't something we add later. It's part of our foundation. We've built our business around regulatory excellence from day one, ensuring our products, partnerships, and processes are aligned with the highest standards.
Consistency First
Patients shouldn't have to restart their journey because a product disappears. Clinics and clinicians shouldn't spend time managing avoidable prescription changes. Our mission is to provide dependable access and long-term product continuity.
Education-Led
The future of medical cannabis depends on understanding. We are committed to supporting healthcare professionals, patients, policymakers, and the wider public through education, evidence-based conversations, and ongoing industry engagement.
Because informed decisions create better outcomes.Best Botanicals
We're not here to do what everyone else is doing.
We're here to build the kind of company we believe this industry has always needed. One that helps clinics, pharmacies, and healthcare professionals do what they do best — care for patients.
Built around what
matters most: you.
Accessing medical cannabis shouldn't feel confusing or uncertain. Whether medical cannabis is new to you or already part of your treatment, you deserve clear information, reliable quality and a company that listens.
Best Botanicals is a medical cannabis brand focused on quality, consistency and education. We do not prescribe or dispense medicines. In the UK, medical cannabis is a prescription-only medicine that can only be prescribed by a specialist doctor following an assessment of your individual circumstances.
How to access treatment
If you would like to explore whether medical cannabis may be suitable for you, we work alongside our partner clinic, Jorja Revive. Their specialist clinicians can assess your suitability and, where clinically appropriate, prescribe and arrange supply through a registered pharmacy.
Jorja Revive Partnership
Specialist UK clinicians providing individual patient assessments, expert guidance, and prescription management where clinically indicated.
- Independent specialist doctor assessments
- Individualized treatment planning
- Direct dispensing via registered pharmacies
- Ongoing patient care and support
Clear, honest information
Medical cannabis explained clearly and respectfully, without stigma or pressure.
Reliable quality
A focus on consistency and premium standards through trusted, EU-GMP-aligned supply partners.
A company that listens
Patient-first support to help you feel confident and informed.
Disclaimer Best Botanicals does not prescribe or dispense medication. Medical cannabis is a prescription-only medicine and should always be discussed with a qualified clinician.
Building More Than Products.
Building Knowledge.
Medical cannabis is one of the fastest-evolving areas of modern healthcare. Yet many healthcare professionals are expected to navigate this landscape with limited opportunities for ongoing education, collaboration, and discussion. We believe that should change.
This isn't about products.
It's about knowledge.
Best Botanicals is committed to supporting consultants, prescribers, GPs, nurse practitioners, pharmacists, and healthcare professionals who want to stay informed, continue learning, and help shape the future of patient care.
It's about bringing together professionals who are passionate about improving patient outcomes and advancing standards across the sector.
We are committed to providing ongoing educational resources, clinical insights, and access to the latest developments across the medical cannabis landscape.
Intentionally small.
Highly interactive. Deeply valuable.
We will host regular CPD-accredited educational events in Central London, within carefully selected private members' clubs — designed specifically for healthcare professionals who want to stay informed, connected, and at the forefront of this rapidly evolving field.
- Earn valuable CPD points
- Learn from leading clinicians, researchers and patient advocates
- Explore emerging evidence and treatment approaches
- Discuss patient outcomes and clinical experiences
- Build meaningful professional relationships
- Share perspectives in a trusted collaborative environment
We believe the best conversations don't happen in crowded conference halls. They happen when experienced professionals have the time and space to exchange ideas openly, discuss real-world challenges, and learn from one another.
Most importantly, these events will create a community.
Medical cannabis should be no different from any other speciality.
In every other medical speciality, clinicians have opportunities to learn from peers, challenge ideas, discuss new evidence, and build professional networks. We want to create that same environment for medical cannabis.
Not through sales presentations. Through meaningful education, professional development, and open discussion.
Built Around
Continuity of Care.
Medical cannabis shouldn't create more work for healthcare professionals. At Best Botanicals, we are building our business around one principle: consistency — of supply, patient experience, and professional relationships.
Less switching.
Less admin.
Better outcomes.
Too often, clinics and pharmacies are left managing stock shortages, prescription changes, frustrated patients, and unnecessary administration. When products disappear, treatment plans are disrupted and valuable clinical time is lost.
Our goal is simple: provide products clinicians can prescribe with confidence and pharmacies can dispense without constantly worrying about availability.
- Patients experience greater treatment continuity
- Doctors and ANPs spend less time rewriting prescriptions
- Pharmacies spend less time managing shortages
- Healthcare professionals focus more on patient care
We are building infrastructure, not just products.
Many companies focus on short-term product launches. We are building infrastructure. Through partnerships and long-term supply planning, our objective is to create dependable access for patients while reducing disruption across the prescribing pathway.
We are not here to push products. We are here to build trusted relationships and a more reliable medical cannabis ecosystem.
We believe growth should be shared. That's why we actively support our clinic and pharmacy partners through:
- Educational events and CPD programs
- Access to industry experts and key opinion leaders
- Product education and clinical updates
- Shared awareness initiatives
- Ongoing collaboration and feedback loops
- Helping patients find trusted clinics and pharmacies
When clinics prescribe with confidence,
everyone wins.
Because when pharmacies can dispense without disruption and patients receive consistent treatment, the entire ecosystem becomes stronger.
Leadership
Experienced leadership across advocacy, brand, operations and regulatory compliance.
Robin Emerson
ChairmanA leading voice in UK medical cannabis and a longstanding patient-access advocate. Robin played a central role in the campaign that helped change UK law, driven by his daughter Jorja's story. He brings deep industry knowledge, lived experience and a network built over years of advocacy and leadership.
Calum Best
Founder & Marketing DirectorA British-American entrepreneur and broadcaster, Calum brings brand visibility, commercial insight and a significant public platform to help elevate and normalise the conversation around medical cannabis. He leads brand and marketing for Best Botanicals.
Trisha Cassidy
Managing DirectorManaging Director, leading the company's day-to-day operations and commercial delivery across the business.
Wilson Blaney
Chief Compliance OfficerMore than 15 years in pharmaceutical quality, operations and regulatory compliance. A specialist in medical cannabis regulatory frameworks, GMP and GDP quality systems and UK licensing strategy, Wilson leads compliance and governance, ensuring Best Botanicals is built to pharmaceutical standards from day one.
Our Partners
A compliant supply chain, built on licensed, quality-assured partners.
Licensed, quality-assured standards.
Best Botanicals works only with licensed and EU-GMP-aligned partners across cultivation, manufacturing, importation and distribution. This ensures every product meets the quality and traceability standards that patients and clinicians should expect.
Our partners will be announced as agreements are finalised.
Partnerships to be announced.
We maintain strict compliance and non-disclosure standards. Official partner announcements, licensing details, and EU-GMP supplier profiles will be published here upon final confirmation.
Ready to start a conversation?
Complete our partnership enquiry form and a member of our team will be in touch. Together, we can create a more trusted, accessible, and patient-focused future.
Let's start a conversation.
Whether you're a patient with a question, a healthcare professional exploring partnership, or a clinic or pharmacy wanting to learn more — our team is here to help.
Privacy Policy
Last updated: July 2026. Best Botanicals Ltd ("we", "our", or "us") is committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.
1. Information About Us
Best Botanicals Ltd is a registered company in England & Wales (Company Number: 17113196). Registered address: United Kingdom. For the purposes of data protection legislation, Best Botanicals Ltd acts as the Data Controller.
2. Important Medical Disclaimer
Medical cannabis is a prescription-only medicine in the UK and can only be prescribed by a specialist doctor. This website is for general information only and does not constitute medical advice, a product offer, or a recommendation to use any specific medicine. Best Botanicals Ltd does not directly prescribe or dispense medication to patients.
3. Information We May Collect
We may collect and process the following data about you:
- Contact Information: Name, email address, phone number, and professional affiliation submitted via our contact forms.
- Technical Information: IP address, browser type, operating system, and anonymised analytics on page visits.
- Enquiry Data: Information provided when communicating with our clinical or partnership teams.
4. How We Use Your Data
We use your information solely to respond to your enquiries, provide requested information regarding our services or partnerships, improve our website functionality, and comply with UK legal and regulatory obligations. We do not sell your personal data to third parties.
5. Your Rights
Under UK GDPR, you have the right to request access to your personal data, request correction or erasure of your data, object to processing, and request data portability. To exercise any of these rights, please contact us at privacy@bestbotanicals.co.uk.
Terms & Conditions
Last updated: July 2026. Terms of use for the Best Botanicals Ltd website and services.
1. Acceptance of Terms
By accessing and using this website, you agree to comply with and be bound by these Terms and Conditions. Best Botanicals Ltd (Company Number: 17113196) reserves the right to amend these terms at any time.
2. Intellectual Property
All content, trademarks, logos, brand panels, and artwork on this website are the intellectual property of Best Botanicals Ltd and protected under UK and international copyright laws.
3. Prescription Medicine Notice
Medical cannabis is a prescription-only medicine in the UK. This website provides corporate and educational information only and does not constitute medical advice or a product offer to the general public.